This is what the <video> element is for, but it won’t work here, since, as the writer points out, <video> elements can only be played fullscreen on iPhone. Not the effect they were going for… And to work on all major browsers on desktop computers they’d need to use another codec such as WebM or Theora — and we all know they aren’t going there.
I’ll give them points for their creativity on this one, but they lose a few for their stubbornness. 😉
<via HTML5 Weekly)