Learn From Lisa Blog

Key Trends and Resources from Social Media Marketing World 2016 – San Diego

Screen Shot 2016-05-03 at 12.00.59 PMLast weekend was a whirlwind with a trip to San Diego for Social Media Marketing World 2016, along with 3000 social media marketers and personalities like Guy Kawasaki, Lewis Howes, Peg Fitzpatrick, Kim Garst, and the infamous Gary (Vee) Vaynerchuk. On Sunday, I was excited to be presenting my 90-minute workshop, “How to Supercharge Your Social Media Visuals with Canva.” With more than 200 attendees and a waiting list outside, I was overwhelmed by the support and interest for Canva!

During my workshop, I detailed the benefits of Canva, how to use it, and why you may want to consider upgrading to Canva for Work. After running workshops and talks on Canva for almost a year now, I’m still amazed that some people haven’t discovered it yet! And it’s the looks on people’s faces when they start creating something that keeps me spreading the word.

I encouraged attendees to share their Canva designs across social media so others could see what they made. To see for yourself, search for the tags #CanvaLove or #SMMW16, along with my Twitter or Instagram  – @lisamarienyc.

Here are some of the resources I shared in my workshop:

  • Free Canva crash course on Skillshare – it’s less than 20 minutes
  • Video series on Sitepoint  [the first two are free; the rest are behind a paywall]
  • Tutorials and resources at Canva’s design school  for design inspiration and tips
  • Canva for Work quickstart guide –  my book, “Ready, Set Brand!


Conference Highlights and Key Takeaways 

Since I presented early, I was able to take in the rest of the conference (bonus!) I devoured talks by Gary Vaynerchuk (@garyvee), Jay Baer (@jaybaer), Joel Comm (@joelcomm), Kim Garst (@kimgarst), Marcus Sheridan (@TheSalesLion), Lewis Howes (@LewisHowes), Zach King (@FinalCutKing), Brian Fanzo (@iSocialFanz), Donna Moritz (@SociallySorted), Peg Fitzpatrick (@PegFitzpatrick) – just to name a few!

The key trends that emerged were:

  1. Live video is finally having it’s time – Facebook Live, Blab.im, Periscope, and Snapchat are where all the action is – providing raw, unfiltered sharing for both people and brands. I really was ahead of my time *sigh*
  2. Your visuals matter – First impressions mean a lot, and your brand needs to be consistent across all your social channels. Using consistent filters on images and tagging your images with your URL and/or logo is essential. Canva was mentioned by many speakers this year, for this very reason!
  3. You don’t want to miss this event next year! You get to be up close and personal with some of the biggest names in social media marketing, and you have access to all of the talks for a year after the event (there is no way you could attend all of the sessions you want to!) And the networking alone is worth the trip. You never know who you’ll meet. For example, I struck up a conversation with the woman next to me at lunch, and she happened to be Dorie Clark, best-selling author and a fellow New Yorker (her most recent book, Stand Out, was named the #1 Leadership Book of 2015 by Inc. magazine). I’m a bit embarrassed that I didn’t know that at the time, but she was gracious and friendly – as was just about everyone I met over the 3 day event.

I’m so excited that I had this opportunity to present and attend SMMW16. It is truly a one-of-a-kind conference. Are you feeling the #CanvaLove? Share with me – can’t wait to see what you come up with!



Posted in: Canva, Social Media, Speaking, The Basics, Training

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